You know your business needs videos.
If you have a business that provides real value for your ideal customers, then using a proven video ad strategy can help you to consistently generate new leads and customers.
If you have tried using video before and didn't get the results that you hoped for, then it can be due to one of many problems such as a poorly defined message, targeting the wrong audience, a low quality video or a lack of integration strategy.
Creating profitable video ads can be challenging and not everyone has the skills, experience, professional video equipment or time to persevere and make them work.
That's why the Video Ad Blueprint was created. This is a premium Done-With-Your service to give you all the benefits of video advertising, without all the hassle of actually creating the videos all by yourself.
Video Ad Integration
Vimaco has developed the most effective strategy to guide your ideal target audience, through the Customer Awareness Journey by using just 3 types of video ad campaigns.
Most businesses make the mistake of focusing their sales efforts when their target audience are ready to buy. By that stage, the market is highly competitive, resulting in rising advertising costs that eat away at their profit margins.
Businesses that use Video Ad Integration, start identifying their prospects at the beginning of the Customer Awareness Journey when they are Unaware of their problem. This is where 30% of their target audience are. By establishing the essential Know, Like and Trust factor before they sell anything, they position themselves as the solution provider when their prospects are ready to buy. And that means being able to charge premium prices that increase their profits.
The 3 Video Ad Campaigns
Every marketing video ever made, can be categorized as being one of the three types of videos.